Meet Our Team

Meet the team members serving you at Lakeland Ford. We look forward to working with you! If you have any questions or concerns, please contact us at (863) 577-5030.

Management Team

Sales Team

I’m originally from Queens, NY and relocated to Tampa in 1983. I fulfilled my childhood dream of community service from 1988 until 2002 . I briefly left my career to take care of my parents and in 2005 I got into the car business with Lakeland Ford and have been here ever since. I’m known in the community and I love the car business and have repeat customers that keep coming back.

Matthew Robinson - Bio

A local, I was born and raised in Valrico, FL just down the road from my new home in Lakeland. I have always enjoyed sales because to me it is about connecting a client with something that fulfills a need. Cars are a huge need and I feel that Lakeland Ford has the best solution with our Exclusive Nationwide Lifetime Warranty. When I’m not at work I can often be found reading a good book or playing the latest video games. I’m passionate about helping people not just once but for the lifetime of their car needs.

Frank Uria - Bio

With over 20 Years in the Hospitality Management Industry I am all about servicing our customers. Great listener and self motivated to assist I am known to all my customers as their Car Guy for friends and family.

Avery Guyton - Bio

Avery Guyton industry sales professional since 2016 and at Lakeland Ford since March 2019.

Richard Berndt - Bio

I’m a proud father of 2 and step-father to 1 with a passion for helping people and being active in the Lakeland community. I chose Lakeland Automall because I wanted to work for a place that treated their employees fairly and that gave me the opportunity to be successful.

Geoff Thomas - Bio

Geoff Thomas has been at Lakeland Ford since May 2020 and is dedicated to his customers and making sure they find the vehicle the really want and that fits their needs.